Ronaldo's $1 billion Nike deal could be the future of social media marketing

Soccer Player of the Year for numerous years, Cristiano Ronaldo, has joined the social media marketing scene. He has teamed up with Nike in a $1 billion lifetime pact. Ronaldo has a massive social media following, which is what ultimately attracted Nike. In fact, Ronaldo is the top followed person on Facebook.

Influencer marketing could be the way of the future. Well known celebrities/athletes already have large followings and having an endorsement from them can increase brand loyalty and product sales. With Ronaldo, Nike has gained $474 million in media value for Nike in 2016 alone. Can you imagine how much more Ronaldo will contribute to the company as time goes on?

Source:By BI INTELLIGENCE